Today marks an important milestone in our company's journey: we're officially rebranding from Corporate-FM to Intra.FM.
While a name change might seem like a simple update, for us it represents something much more significant—a reflection of our evolution, focus, and commitment to transforming how large enterprises communicate internally.
Early days of our startup
Our Journey: Finding Our True North
When we launched as Corporate-FM, we set out to improve corporate communications broadly. Like many startups, we began with a wide lens, working across various aspects of business communication. However, it didn't take long to discover where we could create the most meaningful impact.
As we collaborated with our early enterprise clients, a pattern quickly emerged: the most pressing challenges—and our most effective solutions—consistently centered around internal communications.
Specialization Leads to Excellence
This natural gravitation toward internal communications wasn't by chance. Our team's expertise and passion aligned perfectly with solving the complex communication challenges that large organizations face internally.
What started as a broader communications consultancy evolved into a specialized practice with a laser focus on helping enterprises connect their people, ideas, and departments more effectively.
The development of our Intra.FM platform was a natural progression of this specialization—a SaaS solution built specifically to address the internal communication needs we were consistently encountering.
Why intra.FM?
The name "Corporate-FM" no longer accurately reflected what we do. As our focus sharpened, we needed a brand that would:
1. Communicate our specialization clearly - "intra" explicitly signals our focus on internal communication
2. Align with our product - Creating consistency between our company and product branding
3. Reflect our mission - Our purpose is to improve internal communication within organizations
4. Simplify our message - Making it immediately clear to enterprises what problems we solve
A Brand That Matches Our Vision
Our mission has always been to help large enterprises communicate more effectively internally. Now, our brand identity properly reflects that mission.
The name Intra.FM embodies our commitment to:
Creating connections within organizations
Breaking down communication silos
Enabling information to flow seamlessly across departments
Providing both strategic consulting and technological solutions
Same Commitment, Clearer Focus
For our existing clients, this rebranding represents our deepened commitment to solving internal communication challenges. Our services and support remain unchanged—only enhanced by our sharpened focus.
For enterprises exploring solutions, our new brand makes it immediately clear where our expertise lies and how we can help transform your internal communications from a challenge into a competitive advantage.
Looking Forward
This rebranding isn't just about reflecting our past evolution—it's about setting the foundation for our future growth. As Intra.FM, we're positioned to continue innovating in enterprise internal communications, with a brand that clearly communicates our purpose and expertise
We're excited to continue this journey with our clients and partners under a brand that truly represents who we are.
